Health Disparities Research Center Branding

The aim of this project was to create a logo for a research center focused on the goal of reducing health disparities in the rural area of Clay County, Georgia.

The concept of the logo came from the idea of bridging the gap between those communities with less healthcare access. Since it is also a research center, I wanted the logo to be clean and minimal, but opted for warmer colors to convey feelings of warmth and trust.