For this project, I set out to create branding for a restaurant. I chose to create a pizza restaurant and bar that caters towards a young and lively crowd.

For the logo, I created a playful logo based on the shape of a slice of pizza paired with a fun handwritten style font. Throughout the branding a repeated circular pattern recalls pepperoni. I chose to use a vibrant and varied color palette to continue with a youthful aesthetic. The tagline "Come for the Pie, Stay for the Vibes" echoes this.